FOR IMMEDIATE RELEASE
Former trade journalists crack future-proof comms model to make trade media and marketing solutions straightforward, affordable, and impactful.
- LONDON, UK — Trade marketing firm Brunswick North reports a year of trade media and communications wins for both marketing-leading and challenger food and drink brands.
- The firm combines senior-led editorial insight with consumer-grade execution across design, digital, and performance marketing to offer best-in-class solutions scaled to individual budgets.
- Following a year of solo operation, the agency has expanded its team and services to support increased demand and scale its delivery capabilities.
- Fusing trade media expertise with methodologies employed by leading national publishers, Brunswick North offers ways to track ROI in a way that makes sense for your individual business, including reach, engagement, brand sentiment and our unique way of measuring ‘trust‘.
How we work
We believe that trade marketing doesn’t have to be complicated.
Brunswick North integrates directly with your brand, category, and channel teams to deliver priority messaging and uncover the hidden data within your business that drives listings, sales, and profits. As former trade journalists, we know exactly what buyers and industry editors look for. We’ve spent years breaking exclusives by extracting insights from brands against their will – now as their agency, we help clients stay proactively one step ahead.
We work autonomously across teams, stripping out administrative layers to offer execution at the speed of breaking news.
What we do
- Trade media. A trade media press office led by the journalists they serve –producing high-impact, audience-tailored media releases, feature submissions, and awards entries while managing incoming media requests.
- Trade advertising. Close the gap between messaging and commercial asset creation with an agency that understands how to commercially activate across a fragmented trade media landscape.
- Market research: Benefit from our decades of direct relationships with individual business owners to discover what the trade thinks of your brand with surveys and focus groups. Test how well your brands work in the real world with our outlet trials.
- Shopper marketing: Why produce trade comms assets in one place and PoS materials in another? Combine your operation with Brunswick North for unrivalled consistency and impact across the entire chain.
Why we do it
“I founded Brunswick North because I believe a stronger trade media landscape means a stronger supply chain. Right now, there are too many inefficiencies in the way trade comms is executed, leaving brands feeling like they simply can’t do it all. They can, we’re already proving it.
“We are breaking this model with Brunswick North, because we believe every brand with a great story should get the chance to show up brilliantly to the trade.”
Chris Dillon, Managing Director, Brunswick North
Work with us
Need to make your trade marketing a little easier? Let’s talk. You can reach me at chris.dillon@brunswicknorth.co.uk or give me a call on 07487 688 317
ENDS