Our Services

We hear it all the time. Trade media is too difficult, too complex and its benefits are too intangible. It falls to the bottom of the list and winds up as a tomorrow’s problem that never comes. 

We exist to solve that – and help brands large and small feel the real benefits.

Whether you’re looking for a one-off media release to communicate your new

launch or ongoing media office support with journalist requests, features and comms, we have a flexible solution that’s right for your needs and your budget

We support everything we do with results. Impressions, clicks and reach report come as standard. For ongoing customers, we are bringing the best of consumer media measurements to trade with brand sentiment measures across metrics such as ‘awareness’, ‘consideration’, ‘recommendation’ and ‘trust’.

The world of trade media is rich and diverse – every platform does it in a slightly different way. Some media planners would call this a headache – at Brunswick North this is our bread and butter and it’s what we love about the sector. 

We know where the best solutions are and where the most value can be found for your specific goals. 

The gulf between the comms team and design is where good planning goes to die. Here, we bring both functions together, working with top consumer-grade designers with copy provided by our audience experts – the ones who are working on your wider campaigns and speaking to the trade every day. 

The result is seamless, relevant creatives delivered by the people who really understand what the audience wants to hear.  

We invest time and effort in our relationships with the trade. Independent retail is our heartland, but we are rapidly building these connections in other fields too. As former trade journalists ourselves, we have worked tirelessly to earn their trust and champion their enormous value and their needs to the brands that operate in the channel. 

We bring the voice of the trade to you with an array of market research

services, such as surveys, focus groups and store trials.

We conduct these according to the highest industry standards, using methodologies crafted through our experience in consumer media measurement.

If you’ve got a burning question for the trade or want to test how your latest launch works in store with valuable feedback, we have a solution for you. 

Our understanding of what works in trade doesn’t stop at the counter, the trade mag or the back office. We spend our lives in stores, cafes, restaurants and yes, we occasionally visit pubs too – and our designers understand these environments as well.

At Brunswick North, the same team that will design your trade adverts could be the ones bringing your campaign to life in the outlets too, providing unrivalled

consistency and impact throughout the whole supply chain. Whether you’re looking for store posters, brochures, PoS or digital assets, we make your design needs simple. We integrate within your existing operation (if you have one!) and fill the gaps where you need.

Once again, copy is written by our audience experts, bringing together the best of both worlds of creative copy and consumer-grade design.